Social Media marketing is a question that causes many business owners to sink deeper into their seats. Some have tried and failed terribly, hence the great fear of a marketing plague that has befallen many. How is social media marketing hacked? How is it that many businesses have benefited hugely while others find their gloom and doom in this subject? Are there any SEO strategies to put in place when it comes to social media marketing? Or is there a content strategy that helps things work? Read through and learn the various common things that your competitors treat as hidden gems in social media marketing.
1. Figure out your Online Target Audience
This is the most basic of all steps that you should not skip over. Having a well defined online target market is a way that helps you gain fair ground for competition with bigger businesses. Rather than generalizing your online target audience to anyone who finds interest in your services, choose a specific target. A specific target is easy to manage, and its even easier to quantify your efforts of marketing by relating your marketing results to the potential of the market.
A good way to identifying a specific target market is by studying the current client base of your business. Find relatable characteristics and interests that all your clients exhibit. You can then apply your knowledge to people who likely have/ share these characteristics with your clients.
Another easy way of identifying your target customers is through competitor analysis. Get to know who your competitors are targeting. You can use their criteria to find similar customers, or you can capitalize on a niche that they are yet to take a keen interest in.
Studying your product or service is one other way to know your target market. List the benefits gained from the features of your services or products. Use the benefits you have noted, and reach out to people who most likely are in need of those benefits. You can learn a lot more about defining your target market.
2. Learn how Social Media Works
Marketing on social media is both frustrating and rewarding. It depends on the knowledge of how it is done. So much counts in social media marketing.
Use the most effective platform to deliver engaging content to your target audience
First, identify the most important social media sites for your business. some businesses are suited more for Twitter, others Instagram, yet others thrive best on Facebook. There are many social media platforms that you can market your business.
Different social media platforms package information differently. Know the relevant content strategy that works best in your social media marketing platform of choice. Content development for your marketing should take the specific structure that favors your social media platform. Having a social media marketing agency can help you in running your social media marketing strategy.
3. Seek feedback from your customers
In business today, products are created with the end user in mind, gone are the days when big companies were used to thinking for the people, and producing general fits for everyone. In the current world where the internet of things has enabled trade globalization, demand for customized products and services continues to increase exponentially.
To provide custom products or services, the best thing to do is to consider the view of your customers and crafting your trade, to their liking. The more your content is crafted to suit peculiar tastes and wants, the more you achieve in making sales.
Besides making your product better, the information you obtain can ultimately expand your online business through the development of new products that are in demand.
An ineffective social media marketing is one that does not leave customers with an option to speak their mind out. They may have better views that far outweigh your knowledge in the marketing of your products. Rather than filling social media platforms with your posts, ensure that you engage with your clients, and assist in any way possible, to help them in purchasing your product.
4. Plan the Time to Share your Content
After you come up with an effective content development strategy, and the appropriate social media marketing platform, you should know when it is the most appropriate time to share your content.
The right time for sharing content means the time when readers will easily find and engage with your post. Identify the various time zones you need to reach out to and the most appropriate time to share them.
You want to share your articles at a time when your target audience is highly likely to read your content, think about it, and even pass back some feedback to you.
5. Pay for the promotion of your Content
Promoting your content is a key way that social media platforms help marketers to display their content, to a larger well-focused audience. Many social media platforms have detailed demographic selections that would allow you in reaching a very specific and targeted audience.
The logic behind promoting your content on social media is that many people will see it, and the more the people see it, the higher the chances of reaching potential clients who need your services.
6. Encourage Sharing on Social Media
In content marketing, few people consider the number of shares that their content receives. Most content marketers consider shares as a “vanity metric.” Shares are thought to be of a lesser value since they lack ROI for your business.
Shares mean a lot for marketers in the B2B network since you pay to distribute them, to a target that is relevant. Active promotion of content to thousands means that hundreds will share it to their own large networks. Sharing will, therefore, increase your reach and the shares will gain more viewership of your content.
Having said all of this, come up with a well-designed plan of the daily activities you need to take care of to enhance your social media marketing.
7. Work with strategies
With a good work-out map for all that you need to do, it is easy to implement everything, and nothing will be left out as you roll out your social media marketing plan. Strategies enable you to understand what is needed of you as a business owner and to ensure that you seal all loopholes for ineffective marketing strategies. The following are some of the main areas that you should focus on while making your plan.
Content Development Strategies
These are strategies which ensure that you only provide very specific, highly engaging, and relevant content that is useful to your clients. The process of developing content is time-consuming, and you can opt to hire the services of a web content developer or writer. Otherwise, content development can be achieved through the following process.
- Identify a need to address
- Establish how your product or service relates to the need
- Formulate a clear, captivating, and thought-provoking Title for your content
- Create engaging, well researched, and informative content that presents your product as a solution to the needs of your audience
- Complete the outlook of your content with interesting images that will give life to your content
- Employ whitehat SEO strategies to increase the visibility and ranking of your content
Social media Posting Strategies
- Find the various social media platforms that you can use in social media marketing.
- Read and thoroughly research on how particular social media platforms are used to marketing
- Identify the top 3 social media platforms that you would want to use.
Rank your platforms of choice on the basis of their competitive advantages
Online Target Audience Identification Strategies
- Research thoroughly on the people that are “highly likely” to benefit the most from your product.
- Identify the social media platform that they prefer using, most of the times
- Capitalize on the selected social platform as the main one
- Identify the best time to engage them with your product
- Find out their online spending habits, and learn how much you need to remind them of your products. (Facebook ads gather the intelligence over how individuals shop online, and you can use this as a specific rule of narrowing down your targeting, to people whose chances of buying your products are very high.)
In the real sense, marketing on social media involves hard work and dedication to successfully achieve your goals in selling your products and services. With understanding, patience, and dedication, successful social media marketing will tap into the vast pool of social media users, which will translate to more leads and converts for your business.